Big Idea

Joined the cult?

Myntra co-founder Mukesh Bansal and ex-Flipkarter Ankit Nagori are cashing in on the fitness fad, all guns blazing

You just made the deadline on a hectic project, the next assignment is around the corner, it’s been a string of meetings since morning, and you’re only left with the energy to nod off once home. Why not clear your afternoon schedule, grab a quick workout and a healthy lunch, and then restart with a fresh mind? As radical as it sounds, the culture is prevalent in western countries and places such as Singapore.