As Ather Energy today kicks off its initial public offering, the electric vehicle maker is set to deal with numerous headwinds that lie bare in its face. The company has pegged the issue price in the range of Rs 304-Rs 321 and investors can apply for a minimum of 46 shares and its multiples thereafter. The issue will close for bidding on April 30. On Day 1, Ather's IPO was subscribed 0.16x overall. Non-Institutional Investors (NIIs) booked 0.16x of the available shares. Retail Individual Investors (RIIs) showed stronger interest with a subscription rate of 0.63x.