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Smog to Solutions: How Green Mobility and Plastic Waste Reduction Can Drive India’s Clean Future

This World Environment Day, it’s time to talk about a cleaner, smarter way forward—one where electric mobility and plastic-negative action aren’t just social media buzzwords but everyday choices that drive real impact.

Freepik
Green mobility Freepik

As India hits the fast lane of development, there’s a speed bump we can’t ignore—our planet. Urban India is growing rapidly, but so are its emissions, congestion, and plastic waste. If we are to leave behind a liveable planet for future generations, we need more than just intent—we need action that scales, sustains, and inspires.

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India generates approximately 9.3 million tonnes of plastic waste annually, which is close to 20% of the global total. A significant portion of this waste originates in cities and remains unrecycled, clogging landfills and waterways. Simultaneously, India is home to 21 of the 30 most polluted cities in the world, with vehicular emissions being a significant contributor.

This World Environment Day, it’s time to talk about a cleaner, smarter way forward—one where electric mobility and plastic-negative action aren’t just social media buzzwords but everyday choices that drive real impact.

If you live in a big city, you’ve likely felt the effects of pollution first-hand—itchy eyes, grey skies, and headlines about air quality hitting "hazardous" levels. Much of this crisis stems from fuel-guzzling vehicles and unchecked plastic use.

Green Mobility: A Game-Changer

Sustainable mass mobility has the potential to rewrite this story. Electric buses, in particular, are powerful agents of change. They run on clean energy, reduce noise pollution, and when deployed at scale—both within and between cities—they can significantly cut emissions.

India’s policy environment is becoming increasingly EV-friendly. From state-level incentives to national commitments at COP summits, the regulatory framework is moving in the right direction. But for green mobility to become the default, three factors are critical:

  • Infrastructure: Accessible charging stations and clean energy grids.

  • Public Awareness: Making sustainability aspirational, not optional.

  • Private Participation: Enterprises must take ownership of environmental outcomes.

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Tackling Plastic: A Parallel Fight

Reducing tailpipe emissions is just one part of the puzzle. We must also confront our plastic footprint. Single-use plastics are worsening our already critical waste problem. While individual actions—such as using steel bottles or paper bags—help, we need systemic solutions.

Creating a plastic-negative ecosystem requires the collective involvement of government, industry, and innovators. R&D into sustainable materials and circular design must be prioritized. It’s not enough to substitute plastic—we must rethink the entire value chain.

Consumers hold the key to accelerating this transition. Every conscious decision—whether it’s skipping a plastic bag, choosing an electric ride, or supporting an environmentally responsible brand—makes a difference.

The next time you book a ticket or buy a product, ask yourself:

“Is this plastic-free?”

“Is this brand just talking sustainability or living it?”

Each of us has the power to move the needle. Mobility doesn’t have to cost the Earth.

The Road Ahead

If India can tackle pollution and plastic together, it stands a real chance of becoming a global model for sustainable urban development. We already have the people, the policies, and the momentum. What we now need is a shift in mind-set.

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As we mark another World Environment Day, let’s remember: Sustainability is not a side project—it’s the only way forward. And mobility, when done right, can drive that change—cleanly, boldly, and irreversibly.

(The author is the MD and CEO of GreenCell Mobility and NueGo Electric Buses.)

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