If anything, Bajoria’s story is that of her determination to learn, to do things right and keep going. Having been thrust into the business with no experience whatsoever, she recounts the initial days, “I did not know anything — nothing about jute or finance or legal.” And how did she turn things about for herself? Reading pink papers. It wasn’t the ideal solution, but a start instead. Sure, there are times even now, when she finds herself struggling with issues related to finance and the like, but she has found her foothold since her rookie phase. In fact, such was her curiosity to learn more about the jute business that she would willingly strike up conversations with others in the business. “Earlier, when I attended parties with my husband, I would speak to the wives of other businessmen about home, children and such. But after I took over, I would talk to the men instead and ask their opinions about running a business,” she explains. Considering the conservative nature of her family, her actions were not short of being bold.