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Riding on safety

JK Tyre wants you to resign the chalta hai attitude when you replace your bike tyres 

The voiceover is that of your average Indian cynic lamenting about the never-ending menace of pothole-infested roads and bumper-to-bumper traffic. But the commentator is not simply expressing a cathartic rant. Accompanied by a deadpan narration is an acerbic taunt calling out the lackadaisical attitude riders approach the concept of road safety with. Isse se zyaada time to aap baal katne mein lagate ho (You end up spending more time over a haircut) harps the narrator implying that the viewer upgrade to JK Tyre's latest range of two-wheeler tyres — Blaze.