A Healthy Twist

 Nutralite promises you a good morning everyday in its latest TVC

Breakfast is considered to be the most important meal of the day. So, as you strive you to make it a healthy meal, can you balance healthy with tasty? Nutralite plays on this idea in its latest advertising campaign - 'Khane mein twist' for its new range of flavoured butter — Garlic & Oregano and Pudina & Coriander. Starring its long-time ambassador Sanjeev Kapoor, the ad film begins with office goers looking unhappy at the prospect of the same old regular slab of butter and bread. Like most of Nutralite’s previous campaigns, this one also has a funny take on something as simple as breakfast. Their target group is women between the age group of 25 to 45 years, who are keen on innovating regularly in the kitchen. “Consumers in India are very particular about the taste, however, now they are increasingly becoming conscious about its health aspects too.  Hence Indian women are always in dilemma, ‘What should I cook today?’ which is tasty as well as healthy,” says Tarun Arora, director and COO, Zydus Wellness.