Outlook Business Desk
Meta has teamed up with Oakley to launch new smart glasses, which are set to be unveiled on June 20. The teaser suggests a sporty design with advanced features like a central camera and built-in AI, building on the Ray-Ban Meta line.
Oakley is known for its sports-focused eyewear, while Meta previously launched Ray-Ban Meta smart glasses with camera, audio and AI support but no AR display features.
Meta’s Chief Technology Officer Andrew Bosworth shared a brief video revealing just the Meta and Oakley logos. Though the product wasn’t shown, the collaboration’s teaser hints at a new line of smart glasses that is sleek and sporty.
Essilor Luxottica’s brand Oakley confirmed the launch date on Instagram, saying, “The next evolution is coming on June 20.” A new “Oakley | Meta” page and teaser video— shared by both the brands and Meta CEO Mark Zuckerberg —have sparked major buzz online.
The teaser ends with Meta and Oakley logos shown together, similar to the Ray-Ban Meta style. This hints that Meta might stick to its familiar design approach for the next wave of smart glasses.
Meta entered the smart glasses space in 2021 with Ray-Ban Stories, featuring speakers and a camera. The 2023 upgrade brought better audio, an improved camera and an AI assistant—paving the way for its next-gen wearable evolution.
The Oakley partnership could bring a third-gen upgrade or just a sportier version of existing smart glasses. With a focus on performance, the design may appeal to athletes and outdoor lovers who want both style and smart features.
Anticipation is building around the Meta-Oakley smart glasses. Will they feature upgraded audio, sharper cameras or smarter AI tools? Many expect a sportier design with fitness-friendly features, appealing to both athletes and lifestyle users.
The Oakley partnership highlights Meta’s push to shape the future of tech beyond phones and screens. By advancing smart glasses, Meta signals its commitment to blending digital experiences seamlessly into everyday life.