Pexpo Unveils New Brand Identity To Resonate With Its Sustainability Goals

Pexpo, a water container manufacturer, has launched a new logo and tagline, 'health on the go', reflecting its commitment to replacing plastic and ensuring health and wellness for all.  The new logo was showcased on the occasion of the sustainable stainless steel water bottles' launch. Stainless steel bottles are said to be the only products in the category certified by ISI. The products were unveiled in New Delhi by Anup Padia, director of Pexpo, Vedant Padia, director of Pexpo and actor and fitness enthusiast Ameesha Patel.

Pexpo's dedication to a better tomorrow can be reflected in its logo's refreshed colour, appearance and feel which symbolises the brand's potential to become a green utility.

Reportedly, Pexpo is the only manufacturer in the world which can provide tri-ply vacuum insulation technology, involving three layers of metals with vacuum insulation to hold hot and cold liquids for longer durations than conventional double-wall bottles.

At the event, Vedant Padia emphasised Pexpo's mission to provide a green and sustainable water bottle to every Indian, prioritising excellence, customer satisfaction and perfection as its guiding principles. "Our focus is on promoting environmental sustainability by creating products that do not contaminate or pollute the environment," he said.

"The brand ensures that food and water are in constant contact with food-grade stainless steel, which avoids the health hazards associated with plastics. Moreover, the widespread acceptance of Pexpo products is a validation of Indian manufacturing and the 'Make in India' initiative of the government. We can confidently state that India has found its bottle in Pexpo," he added.

"I follow a healthy lifestyle and I am a firm endorser of sustainable products. My belief resonates with Pexpo's brand philosophy of a healthy and green future for all. These beautiful and trendy products are for everyone who is health-conscious and concerned about the environment too," observed actor Amisha Patel.

The Pexpo range of products features designs that cater to every individual, aiming to enhance style statements for every age group, besides emphasising safety, health, hygiene and versatility. 

The products are priced in the range of Rs 349 and Rs 1999 and are available through omni-channel distribution networks, including general trade, modern trade, e-commerce platforms, direct-to-customer (D2C), business-to-business (B2B) and police and army canteen networks.