While strong fundamentals might justify higher valuation as compared to overall markets, the same also acts as a reality check, making sure that investors don't overpay, especially during times of market downturn. "AMCs trade at a 40-50% premium to broader markets. While AMCs enjoy attractive traits such as strong cash conversion, a high degree of predictability and a growth runway, P&L (profit and loss) of AMCs are exposed to occasional market drawdowns with the expense flexibility to offset the impact and hence premium of broader markets offers a useful check on the valuations," Kotak Institutional Equities stated in a report.