It is one of the few family successions that have worked well for both the family and minority shareholders. After the split in 2008, the legacy two-wheeler business of Bajaj Auto has transformed under Rajiv Bajaj into a formidable motorcycle company on the strength of its R&D, while a powerful retail credit powerhouse Bajaj Finance was built from scratch by the younger brother Sanjiv Bajaj. From a plain vanilla two-wheeler financier, it is today a diversified non-banking finance behemoth with 43 million customers availing credit to buy anything from gadgets and houses, to running businesses.