Earlier this year, when Ghanshyam Ghoghari turned 36, he gifted himself a Mercedes-Benz CLA 200; an expensive indulgence, one might argue, given that the beast cost him a cool ₹42 lakh. “I really like this car,” he says quite shyly as he poses for pictures with it. This new purchase joins a Toyota Fortuner and a Hyundai Verna in his auto stable. In many ways, Ghoghari is a contrarian and has bet on textiles at a time when the industry is going through a challenging phase. His baby is Kimora, an ethnic Indian fashion brand targeted at women, whose products are manufactured out of his two factories in Surat. “In my opinion, textiles will be the next big story. I think there is a lot waiting to happen in the domestic consumption sphere and fashion trends are rapidly changing as well,” he says.