It’s been creeping up insidiously and has grown in recent times to a shocker that seems to have the masculine gene map cross-wired. As women continue to break glass ceilings and empower themselves with dark business suits, men, it now appears, are veering almost naturally towards what were considered effeminate colours. “I love a man who has the confidence to wear pink,” women were known to flirt a few years ago, when it seemed that everyone was outing their shelves to show off candy floss and mauve-coloured shirts saved up for weekends. But all that is in the past. Men no longer just wear pink — and mauve and lemon and violet — they wear it with insouciance.