The Yoga Entrepreneur
Baba Ramdev rose to fame with TV yoga shows and later co-founded Patanjali Ayurved, turning it into a huge FMCG company rooted in Ayurveda and nationalism.
Baba Ramdev rose to fame through yoga shows and later co-founded Patanjali, building one of India’s biggest Ayurvedic brands
Baba Ramdev rose to fame with TV yoga shows and later co-founded Patanjali Ayurved, turning it into a huge FMCG company rooted in Ayurveda and nationalism.
In a viral video, Ramdev sparked controversy by claiming that those drinking Rooh Afza were funding madrasas and mosques, while buyers of Patanjali products were supporting gurukuls and gaushalas. The comment triggered widespread backlash online.
The Delhi High Court said Ramdev’s comments “shock the conscience of the court” and termed the communal tone of the remark as indefensible.
Justice Amit Bansal asked Ramdev’s counsel to consider removing the video immediately, warning of strict action if no steps were taken.
According to Zee News, Baba Ramdev’s estimated net worth stands at over Rs 1,600 crore, amassed through Patanjali’s massive consumer base and business network.
Founded in Haridwar, Patanjali has grown rapidly since 2006, offering herbal personal care and food products with a strong ‘swadeshi’ branding message.
By tapping into traditional wellness and nationalist appeal, Patanjali emerged as a tough competitor to established brands like Dabur, HUL and Colgate.
Despite controversies, Patanjali continues to thrive as a leading FMCG brand, driven by its strong Ayurvedic products and nationalist appeal, consistently challenging major industry players.