Swiggy Launches 'Assure': All You Need to Know About Its B2B Rival to Zomato’s Hyperpure

Outlook Business Desk

'Assure' by Swiggy

Swiggy has introduced a B2B platform called 'Assure' to supply kitchen essentials to restaurants.

Rival of Zomato's Hyperpure

Swiggy's Assure platform will rival Zomato's B2B supply division Hyperpure.

Assure-What It Does?

Launched in September last year, the app enables hotels, restaurants and caterers to source fresh locally sourced ingredients directly from the platform.

Dairy to Imported Products

The platform allows businesses to order a variety of items including vegetables, fruits, oil, ghee, dairy and imported products.

How Does It Handle Deliveries?

Scootsy Logistics Private Limited is a subsidiary of Swiggy that owns and operates Assure. It will handle the deliveries of Assure.

Swiggy Strengthening Its Presence

Swiggy is expanding into new categories to boost its revenue. To strengthen its presence in quick commerce it has introduced a seprate app SNACC for fast food delivery. Additionally, it offers 10-minute food delivery through its Bolt service on its main app.

Swiggy Facing Loss

Swiggy's quick commerce division Instamart is experiencing significant losses due to rapid expansion and fierce competition. In the December quarter of 2024 (Q3 FY25) Instamart contributed 66% of Swiggy's total loss of Rs 799 crore.

Loss Up To 70%

Instamart's net loss surged 70% year-on-year to Rs 568.7 crore in the quarter. However, its revenue grew 114% YoY and 17% QoQ reaching Rs 576.5 crore in Q3 FY25.

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