Outlook Business Desk
Flipkart, India's leading e -commerce platform, has launched ‘Creator Cities’ to expand its Video Commerce. These studios in Mumbai, Bangalore and Gurgaon cover 18,000 sq. ft. and blend content creation, influencer marketing and online shopping.
Flipkart’s Creator Cities is India’s first big investment in physical spaces for Video Commerce. These studios give sellers a one-stop place for influencer marketing, helping them work faster and reach the right audience more easily.
Each Creator Cities studio produces content quickly, showcasing over 400 products every day. They use AI tools to track and improve the videos in real time, ensuring high quality and smooth operations.
Flipkart’s Creator Cities will be powered by 300+ production experts and will host over 200 creators every month. The setup aims to help brands build scalable content and encourage creators from diverse backgrounds to participate more actively.
According to a Flipkart report, cited by multiple platforms, daily live streaming hours have increased eightfold and user engagement has risen 17 times over the past year. Users watched over 10 million hours of video content, with growing popularity in Tier 2 and Tier 3 cities—especially among Gen Z and millennials.
About 72% of Indian Gen Z shoppers find their buying ideas through creator-led channels. Social commerce in India is expected to grow to $10–14 billion by 2025, making up 7–9% of all online retail sales.
Neha Agrahari, Senior Director, Video Commerce at Flipkart, said, "With ‘Creator Cities,’ we are making a strategic investment in the future of e-commerce, empowering a vibrant ecosystem of creators, brands and sellers to connect with consumers in immersive and authentic ways. This initiative will enhance the shopping experience and unlock opportunities for creators to build commerce-specific content," she added.