Outlook Start-Up Desk
E-commerce platforms are gearing up for major festive sales this September, unveiling their campaigns, dates, and features. From Amazon and Flipkart to Meesho, Snapdeal, and Myntra, each platform is aiming to attract shoppers ahead of the festive season.
Meesho’s annual Mega Blockbuster Sale is set to begin on 19 September 2025. The platform is expanding product offerings across fashion, beauty, home, and other categories, while using short videos and live streams to enhance shopper engagement.
To meet festive demand, Meesho has created around 12 lakh (1.2 million) seasonal job opportunities across sellers and logistics. Over 70% of these roles are from tier-3 and tier-4 cities, covering manufacturing, packaging, sorting, delivery, and other key operations.
Amazon India announced that its flagship Great Indian Festival will run from 23 September 2025, with Prime members getting 24-hour early access starting 22 September. The sale will feature exclusive product launches, faster deliveries, and attractive deals across the country.
Amazon Shoppers can get up to 40% off on smartphones, 65% on TVs and home appliances, and up to 80% across fashion, beauty, electronics, and home categories. Over 1 lakh products, including Samsung, Apple, HP, and L’Oréal, will feature the year’s lowest prices.
Flipkart’s Big Billion Days Sale 2025 will begin on 23 September, featuring notable discounts on the iPhone 16 series. Price cuts on the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max are expected to attract maximum shopper attention this festive season.
Snapdeal’s Bharat Swagotsav Sale kicks off on 19 September, offering affordable festive essentials across fashion, home, and beauty, with a tagline Vashion ka Mahautsav. Shoppers can grab extra discounts on Swadeshi brands during “Loot Hours” from 12 AM to 2 AM, boosting already reduced prices.
Myntra’s annual Big Fashion Festival starts on 20 September 2025, featuring over four million styles across 15,000 brands. Early access on 19 September is available for Myntra Insider members, with deals like OMG Deals, Grab or Gone, Deal O’ Clock, Prime Time Deals, and Brand Mania.
Meanwhile, Quick commerce platform, Swiggy Instamart has unveiled its 10-day festive sale, “Quick India Movement,” running from September 19 to 28. Available on both Swiggy and Instamart apps, the sale offers discounts of up to 70% on select categories, including ethnic wear, dry fruits, and chocolate gift packs.
Ahead of the festive season, Amazon has expanded its quick commerce service, Amazon Now, to parts of Mumbai, after Bengaluru and Delhi. With 100+ dark stores, it promises 10-minute delivery of groceries, personal care, electronics, baby products, and festive essentials, with hundreds more planned by year-end.