Outlook Business Desk
Linda Yaccarino has resigned as CEO of X (formerly Twitter) after two years at the helm. Her exit marks the end of a pivotal chapter under Tesla CEO Elon Musk’s ownership, focused on advertising recovery, platform safety and AI integration.
Born in December 1963, Linda Yaccarino is a seasoned American media executive. She served as CEO of X Corp from 2023 to 2025 and previously chaired global advertising and partnerships at NBCUniversal—a leading media conglomerate owned by Comcast—from 2011 to 2023.
Linda Yaccarino grew up in Deer Park, New York, where her father served as assistant chief of police and her mother was a civil servant. She has two sisters, including a twin. In 1985, she earned a bachelor's degree in telecommunications from the Donald P. Bellisario College of Communications at Pennsylvania State University.
In a post on X, Yaccarino called her stint at X , “the opportunity of a lifetime” and thanked Musk for entrusting her with what she called an “extraordinary mission” protecting free speech, turning the company around, and transforming X into the “Everything App.”
Under Linda Yaccarino’s leadership, X prioritised restoring advertiser trust and expanding features. Key launches included Community Notes, a crowd-sourced fact-checking tool and X Money, a financial services platform expected to roll out in the near future.
Linda Yaccarino described X as a global “digital town square,” emphasising its role in open dialogue. She expressed gratitude for the platform’s team, users and partners for their continued support during her leadership.
Yaccarino’s exit comes as X prepares for deeper integration with Elon Musk’s AI venture, xAI. The platform is expected to expand its roadmap with advanced AI tools that align with Musk’s “everything app” vision.
Though she hasn’t revealed her next move, Yaccarino said she will remain part of the X community. In her farewell note, she wrote, “I’ll be cheering you all on as you continue to change the world. As always, I’ll see you on X.”