Outlook Business Desk
The fourth season of Sony LIV's entrepreneurial reality show Shark Tank India is set to return, featuring a new addition to the panel of Sharks.
Viraj Bahl, the founder and managing director of Veeba (VRB Consumer Products), is the latest addition to the Shark Tank India panel.
As the leader of a prominent FMCG brand, Bahl brings a wealth of experience in business growth and innovation, making him a valuable and exciting addition to the panel.
Bahl expressed his enthusiasm about joining the show, calling it an honor and highlighting that Shark Tank India features bold ideas that are shaping the future of India.
With his experience in building a consumer food brand, Bahl is eager to provide guidance to entrepreneurs focusing on consumer needs, innovation and scalability.
Bahl aims to identify businesses that are both innovative and scalable, offering support to entrepreneurs with market expansion and growth challenges.
Viraj Bahl will join industry leaders such as Anupam Mittal, Aman Gupta, Namita Thapar, Ritesh Agarwal, Peyush Bansal and Vineeta Singh on the panel. The new season will begin streaming on Sony LIV starting January 6, 2025.