Outlook Business Desk
Bert Mueller, a 35-year-old American, came to India at 22 for a study trip and unexpectedly found a business idea that changed his life. Mueller co-founded California Burrito in India, transforming from a student into a successful food entrepreneur.
A public policy and music major, Mueller shifted paths to introduce authentic yet localized Mexican cuisine to Indian diners.
In 2011, he opened the first California Burrito outlet in Bengaluru with limited funds and a big vision.
Staffing issues and new market challenges made the start tough, but local sourcing helped build a strong foundation.
Mueller adapted to Indian culture and taste, seeing India not just as a market but as his home.
California Burrito expanded across India, known for fresh ingredients, fast service, and a modern Mexican-Indian fusion.
The chain’s popularity helped it grow into a $23 million brand, loved especially by urban youth and office-goers as reported by India Times