Akshaya Tritiya: Is Physical Gold Losing Shine? Indians Bet Big on Digital

Outlook Business Desk

Digital Gold on Akshaya Tritiya

This year, digital gold saw a massive surge in popularity, with 15 million Indians choosing online gold investments, fueled by high demand and attractive festive offers.

Why Digital Gold?

Digital gold has surged in popularity among Indians this Akshaya Tritiya due to its convenience, security and the growing trend of online investments in precious metals.

Jio Special Offer Attracts Buyers

JioFinance’s ‘Jio Gold 24K Days’ campaign offered up to 2% bonus gold on purchases, incentivising users to invest digitally.

PhonePe and Paytm Launch Festive Offers

Both platforms introduced cashback and prize pool promotions, enhancing the appeal of digital gold during the festive period.

Flexibility in Investment

Digital gold allows investors to buy gold in small amounts, making it accessible even for those with limited budgets. This flexibility has contributed to its growing appeal.

Security and Transparency

Digital gold platforms offer secure storage and transparent pricing, addressing the common concerns associated with traditional gold investments like theft and unclear valuation.

Gen Z Investment Shift

The trend is especially popular among millennials and Gen Z, who prefer digital solutions for investing over traditional methods, especially during festive occasions.

Rising Gold Prices

With gold prices reaching all-time highs, digital gold offers an easy entry point for investors, allowing them to buy fractional amounts without the burden of physical gold.

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