Outlook Business Desk
This year, digital gold saw a massive surge in popularity, with 15 million Indians choosing online gold investments, fueled by high demand and attractive festive offers.
Digital gold has surged in popularity among Indians this Akshaya Tritiya due to its convenience, security and the growing trend of online investments in precious metals.
JioFinance’s ‘Jio Gold 24K Days’ campaign offered up to 2% bonus gold on purchases, incentivising users to invest digitally.
Both platforms introduced cashback and prize pool promotions, enhancing the appeal of digital gold during the festive period.
Digital gold allows investors to buy gold in small amounts, making it accessible even for those with limited budgets. This flexibility has contributed to its growing appeal.
Digital gold platforms offer secure storage and transparent pricing, addressing the common concerns associated with traditional gold investments like theft and unclear valuation.
The trend is especially popular among millennials and Gen Z, who prefer digital solutions for investing over traditional methods, especially during festive occasions.
With gold prices reaching all-time highs, digital gold offers an easy entry point for investors, allowing them to buy fractional amounts without the burden of physical gold.