Outlook Business Desk
This year’s India International Trade Fair brings together over 3,500 participants from 31 States, Union Territories and 11 countries, according to a report by PTI. With Bihar, Maharashtra, Rajasthan and Uttar Pradesh as Partner States, and Jharkhand as the Focus State, it becomes a major cultural and business platform.
The fair unites government bodies, PSUs, MSMEs, start-ups, artisans and global exhibitors. Bharat Mandapam becomes a hub where traditional crafts meet modern ideas, helping small producers and entrepreneurs reach bigger, more diverse markets.
Egyptian exhibitor Eslam Kamal, whose family has participated for 25 years, says demand has steadily grown over time. He describes Bharat Mandapam as the biggest fair he has ever attended, with consistent support and large crowds that keep bringing international sellers back every year.
For Ulas from Turkey, India has become his main exhibition destination after 24–25 years. He and his team spend half the year here, building long-term relationships with loyal customers who return every fair, making business connections that last well beyond the event.
The Kolhapuri chappal stall remains busy, highlighting the appeal of traditional crafts. Seller Sachin Satpute says events like IITF help boost recognition and branding, allowing artisans to earn months’ income in just 15 days while keeping cultural heritage alive.
Maharashtra’s Shobha, who sells chutneys, pickles and ghee, recalls selling 2–3 quintals last time, running out of stock days before the fair ended. For small producers like her, IITF offers vital visibility and access to buyers they rarely reach otherwise.
Moradabad exporter Mohammed Fazil, who usually sells abroad, is at IITF to explore India’s domestic market. The fair gives him a chance to showcase his products, reach more buyers and test new opportunities across the busy exhibition halls.
National Awardee Ikram Hussain from Uttar Pradesh says IITF has been life-changing. In just 15 days, he earns what usually takes three months. The fair has helped him reach more customers, showing how large events can boost artisans beyond their local workshops.
Thailand’s Kim, attending for nearly 12 years, connects with buyers during the fair and continues receiving wholesale orders afterward. Across marble, jewellery, leather and metalwork, exhibitors say IITF is more than a marketplace. It creates a community that builds visibility, loyalty and lasting opportunities.