Outlook Business Desk
Meta is reportedly developing an AI agent called Hatch. According to reports, the product could be launched as a consumer-focused AI tool and may be positioned alongside similar offerings from OpenAI and Anthropic.
Hatch is Meta’s upcoming AI agent product and could become one of the company’s most advanced consumer-facing AI offerings. The name may still change before launch, but the project is expected to target the growing AI agent market.
Unlike traditional chatbots, AI agents can carry out tasks on behalf of users. They can be instructed to complete projects, create presentations, write code or perform actions independently instead of simply responding to questions and prompts.
Reports suggest Meta is considering charging up to $199.99 per month, or about ₹19,000, for a premium version of Hatch.
The company has reportedly discussed multiple pricing options, including a Hatch Plus subscription. The paid version could provide between five and ten times more daily usage capacity than the free offering, with limits resetting each billing cycle.
Reports indicate Hatch is based on OpenClaw, an AI agent platform designed to run tasks locally on a user's device. OpenClaw gained attention earlier this year after activity on the AI-focused platform Moltbook, which Meta has since acquired.
Hatch may let users assign tasks through simple text prompts. According to reports, the AI agent could build software tools, manage calendar events, send emails and carry out actions on a user's behalf, including creating a fitness tracking application.
Meta had reportedly aimed to launch Hatch in the US during April. However, internal plans suggested giving access to about 10 companies first before a broader rollout, which was expected to begin in July if timelines remain unchanged.
Hatch is part of Mark Zuckerberg’s plan to generate new revenue from Meta’s artificial intelligence investments. Zuckerberg has said the company aims to develop AI agents that understand user goals and help complete tasks on their behalf.