Outlook Business Desk
Apple’s annual Worldwide Developers Conference (WWDC) begins on Monday at its Silicon Valley headquarters. The event brings together developers from around the world and traditionally focuses on software updates across Apple’s ecosystem.
This year’s conference is expected to highlight artificial intelligence features, including new capabilities across Apple devices. Analysts expect the company to showcase updates aimed at strengthening its position in the growing AI space.
Reports suggest the iphone maker may introduce major improvements to Siri, turning it into a more conversational assistant. The upgraded version could remember previous interactions and handle multiple tasks from a single user request.
According to analysts, Apple is also working on reimagining Siri as an AI chatbot powered by advanced models. The assistant may offer more natural conversations and deeper integration across iPhones, iPads and Macs.
Industry experts expect Apple to give indirect hints about future products such as foldables, wearables and smart home devices. These updates are likely to come through software and ecosystem improvements rather than hardware launches.
Apple has been working to catch up with other major technology companies in artificial intelligence. The company currently relies on Google’s Gemini model for some AI features as it builds its own capabilities.
Meanwhile, Apple CEO Tim Cook is expected to attend his final WWDC as chief executive before stepping down in September. He has led the company for 15 years, during which Apple’s market value expanded significantly.