Outlook Business Desk
Tech giant Google has launched AI-based shopping features across Gemini, Search’s AI Mode and Circle to Search in India to help users browse, compare and buy products with greater ease and speed.
The Gemini app now lets users move from brainstorming ideas to browsing products within the same chat, bringing inspiration and buying decisions together in one place without switching between different apps or platforms.
Users can now view shoppable product listings directly within Gemini, along with detailed comparison tables, pricing information from across the web and links to buy products, all presented inside the chat interface for a smoother experience.
Additionally, Google is also introducing a Shopping Graph feature to ensure users see updated information and a wide selection of products, helping improve trust by showing fresh data and a broader range of options while browsing within the app.
To begin shopping with Gemini, users can open the Google Gemini app on their smartphone and type a natural, conversational query, such as planning outfits or creating a gift list tailored to their preferences.
Once the query is entered, Gemini generates responses that include product suggestions and price comparisons, allowing users to scroll through options and directly access websites to purchase items without leaving the chat interface.
Users can refine their shopping experience by asking follow-up questions in both English and Hindi, making the process more interactive and personalised while helping them narrow down product choices based on specific needs and preferences.
Google has upgraded shopping in AI Mode within Search to make it more conversational, allowing users to ask shopping-related queries and receive organised results that combine visuals, pricing details and available inventory in one place.
Circle to Search now identifies multiple objects at once on Pixel 10 and Galaxy S26 devices, allowing users to tap, scribble or circle items seen on screen and instantly find similar products online for shopping or style inspiration.