Outlook Business Desk
Netflix has once again raised subscription prices across all plans in the United States in 2026. This marks its second price hike this year, making every tier more expensive for subscribers across the platform.
The latest increase comes after an earlier revision in January 2026, when Netflix raised subscription prices by $2.50 per month. With another hike now in place, users in the US are facing higher costs twice in the same year.
Netflix’s ad-supported plan now costs $8.99 per month, up from $7.99 earlier. This entry-level tier remains the cheapest option but still reflects the broader pricing shift affecting all subscribers in the United States.
The standard plan from Netflix now costs $19.99 per month, up from $17.99 earlier. As one of the most popular tiers among viewers, this increase means users will now pay more monthly after the latest pricing update.
Meanwhile, Netflix’s premium plan now costs $26.99 per month, rising from $24.99 previously. The top-tier plan, which offers the best viewing features, has also been affected by the company’s latest round of price increases.
Netflix has also increased extra member charges. Ad-supported add-ons now cost $6.99 each, up from $5.99, while ad-free add-ons have risen to $9.99 from $8.99, making account sharing more expensive for users.
Netflix says the price increase will back its expanding content strategy. The company plans to spend $20bn in 2026, up from $18bn in 2025, while also moving into live events and video podcasts.
The price hikes come as Netflix reported strong growth, adding 18.9mn subscribers in the fourth quarter of 2024. This marked its biggest quarterly increase and pushed its global subscriber base to 300mn.
Co-CEO Greg Peters backed the pricing move, saying the starting plan still offers strong value even after the increase. Meanwhile, Netflix added that periodic hikes help fund better content and improve the overall platform for members.