Outlook Business Desk
Meta has paused plans to expand sales of its newly launched Ray-Ban Display smart glasses beyond the United States, citing extremely limited inventory and unexpectedly strong consumer demand following the product’s debut last year.
The Ray-Ban Display glasses went on sale in the United States in September, marking Meta’s first smart glasses with a built-in display, developed in partnership with eyewear giant EssilorLuxottica.
Meta had planned to launch the Ray-Ban Display glasses in the UK, France, Italy and Canada early this year, but those international expansion plans have now been placed on hold.
In a statement, Meta said the Ray-Ban Display is a first-of-its-kind product with very limited inventory, adding that demand has been so high that customer waitlists now stretch well into 2026.
Citing exceptional demand and limited supply, the company said it will focus on completing existing orders in the United States while reviewing the timeline and strategy for making the glasses available in international markets.
Featuring a 600x600p full-colour in-lens display with a 20-degree field of view, the glasses include a 12MP camera with 3x zoom and a built-in viewfinder to help users frame shots accurately.
The Ray-Ban Display comes with six microphones and open-ear speakers for calls and audio playback, delivering around six hours of use per charge and extending up to 30 hours with the charging case.
The glasses pair with a Meta Neural Band that uses EMG technology for hands-free controls, while Meta AI displays answers and step-by-step guidance, and supports messaging and video calls on Instagram, WhatsApp and Messenger.