Outlook Business Desk
JioHotstar has quickly become as one of the India’s leading streaming platform, With a diverse range of entertainment, including cricket, movies, and regional content, JioHotstar serves millions of viewers all over India..
JioHotstar has now become a major player in India’s OTT market, reaching 200 million paid subscribers within two months of its launch. This growth makes JioHotstar a top competitor in global streaming.
The major reason behind JioHotstar’s quick growth has been its streaming of live cricket events. The IPL and ICC tournaments have been central to its subscriber surge, drawing millions of viewers across the country.
JioHotstar has provided free streaming for major cricket tournaments like the IPL and Asia Cup to further boost its reach. This strategy significantly boosted the platform’s visibility and attracted wide range of viewers.
Partnerships with telecom providers like Reliance Jio, Bharti Airtel, and Vodafone Idea have played a major part in boosting JioHotstar’s reach. Subscription offers with telecom services have helped expand the platform’s user base, particularly in tier 2 and tier 3 cities.
On February 14 2025, JioCinema and Disney+ Hotstar officially merged under the joint venture JioStar, creating the JioHotstar platform. This merger brought together the content and tech of both platforms into one, creating a new streaming service.
JioHotstar provide a wide variety of content, ranging from international TV series, blockbuster movies, and Bollywood films to original programming. The wide range of content appeals to people all over India, making it a one stop place for entertainment.
JioHotstar also added advanced features like 4K streaming, personalised recommendations, and multi-angle viewing options to enhance the viewing experience and keep users engaged on the platform.