Outlook Business Desk
Amazon has introduced a new generative AI model called Olympus, which is capable of processing not only text but also images and videos. Designed to improve the customer search experience on Amazon Web Services (AWS), it aims to enhance the overall search capabilities for users
Before the launch of Olympus, Amazon had introduced generative AI models primarily focused on text-to-text tasks. The development of Olympus could potentially decrease Amazon's dependence on Anthropic, an AI startup in which the company has made substantial investments
Amazon invested $4 billion in Anthropic earlier this year. The new Olympus model is expected to complement existing tools, such as Anthropic's Claude chatbot, on Amazon Web Services (AWS)
Olympus has the ability to comprehend scenes within images and videos. Users can search for specific scenes by simply providing text prompts, such as "a winning basketball shot." The AI will then identify and retrieve relevant videos that match these descriptions
Amazon is set to officially launch Olympus at the upcoming AWS re:Invent customer conference next week. This event holds particular importance for Amazon's cloud-computing division
The launch of Olympus positions Amazon as a direct competitor to Google, Microsoft, and OpenAI in the generative AI space. OpenAI was the first to introduce a multimodal AI model capable of processing photos, videos, and text, setting a precedent that Amazon now aims to challenge
Google has unveiled a similar model under Project Astra, intensifying competition in the generative AI space. As major tech companies continue to innovate, the race to advance AI capabilities is rapidly heating up