Outlook Business Desk
Elon Musk’s AI chatbot Grok drew attention in recent weeks as its image and video generation feature, Grok Imagine, sparked discussion around AI capabilities, competition and growing regulatory scrutiny.
Grok Imagine is xAI’s image and video generation tool that allows users to create visuals using text prompts, offering creative features and seamless integration within the X (formerly twitter) social media platform.
Similar to other generative AI tools, Grok Imagine can produce original images and short video clips from text prompts, allowing users to create visual content directly through the Grok chatbot interface.
Users can upload static photos and use Grok Imagine to convert them into short video clips, ensuring the original look, structure and visual characteristics of the image remain intact.
Grok Imagine allows users to add background music, sound effects and dialogue, while offering camera movements like zoom, pan, tilt and time-lapse to enhance AI-generated video output.
With the Grok Imagine 1.0 update, users can generate videos up to 10 seconds long, while xAI claims faster output, producing 720p eight-second clips in about 45 seconds.
Grok Imagine ranks 70th on Artificial Analysis’ Image Arena leaderboard, as reported by Mint, and does not feature on LM Arena image benchmarks, which are currently dominated by models from ChatGPT and Google’s Gemini.
While Grok Imagine lags behind ChatGPT, Sora, Gemini and Veo in image and video quality, its main advantage is integration with X, enabling users to generate and edit visuals directly in posts.
Grok Imagine drew criticism after users created sexualised deepfake images, prompting bans in Indonesia and Malaysia, while regulators in India and the UK issued stern warnings to xAI.