Outlook Business Desk
iPhone maker Apple has entered a multi-year deal to adopt Google’s Gemini AI models, which will power its foundation models and enable advanced features for Apple Intelligence.
The Gemini AI will support Apple’s next-generation Siri, including a personalised version promised since WWDC 2024. The deal ensures smarter, more tailored voice assistant experiences for users.
Apple confirmed that its AI features will run on Apple devices and Private Cloud Compute, keeping user data secure and upholding its commitment to privacy-focused AI experiences.
Although Apple and Google did not reveal full terms, Bloomberg reported that Apple may spend around $1 billion per year for the 1.2 trillion parameter Gemini AI model powering Siri.
Apple previously relied on OpenAI’s ChatGPT to manage complex Siri queries. With Gemini now taking the lead, the future involvement of OpenAI’s models in Siri is unclear.
The revamped Siri, expected with iOS 26.4 in March, will offer personalised answers by scanning user emails, messages, and calendar events, delivering context-aware, tailored voice assistant responses efficiently.
Siri will feature real-time on-screen awareness, allowing it to understand user activity and perform tasks such as saving addresses from messages or executing actions directly on the device.
The AI-enabled Siri will perform multi-step in-app tasks like editing a photo, emailing it, or completing complex operations, boosting productivity and efficiency across Apple devices.