K Vaitheeswaran, known as the father of e-commerce in India, has said he can understand why an entrepreneur in India would take his life. He was talking particularly about VG Siddhartha (VGS), the founder of Café Coffee Day. “He may have told himself, I have not slept for so many days. If I just jump, I can sleep in peace forever,” said Vaithee (as he is affectionately known) to The Times of India. Siddhartha’s body was recovered from Nethravati River in July this year, two days after he had gone missing. The soft-spoken VGS was passionate about his coffee retail chain, hoping to make it one of the top three in the world. But the fear of not keeping his word and losing his pride might just have been too much to bear.