Campaigns India Needs To Become A Women’s World
Organisations can start by countering the prevalent stereotypes and depict real-world women and their dreams, aspirations and disappointments. They can come up with campaigns that help boost their self-esteem
Prahlad Kakkar - October 31, 2022
Teleperformance, global leader in digital integrated business services, cultivates a talented, multicultural workforce
Breaking boundaries and stereotypes to nurture a diverse and inclusive workforce that delivers exceptional, omnichannel customer experience
November 17, 2020
"Help women reaffirm that the role they hold is because of their talent and skills"
Apurva Purohit, president, Jagran Prakashan on five ways to train women for leadership roles
July 03, 2020
Power of Choice
Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who dared to break norms
Shruti Venkatesh - August 27, 2019
Razor sharp
With its new campaign set in UP's Banwari Tola, Gillette is cutting into stereotypes and winning hearts, all at once
Shruti Venkatesh - May 14, 2019
Age of Equals
With its new digital campaign, Flipkart urges parents to break the shackles of gender stereotypes and drive change
Shruti Venkatesh - December 04, 2018
Breaking stereotypes
Ambi Parameswaran writes on how Adam Grant questions the conventional notions of entrepreneurship in Originals
January 06, 2017