Edtech Uncertainties
The edtech sector saw a sharp rise during the Covid-19 pandemic, which had put a pause on offline education. Edtech start-ups revolutionised the field of education with innovative offerings. However, post pandemic, the market size and the funding have shrunk. According to Tracxn Feed Geo Report, there has been a 48% decrease in funding for the sector in the first seven months of this year compared to the corresponding period last year
October 31, 2023
Can Old-School Carvaan Play By The Ear?
The future of Saregama India’s hit portable offline digital music player with preloaded songs looks a bit sketchy as its audience turns digitally savvy
Pallavi Chakravorty - September 28, 2022
Meaty Musings
No one anticipated a fresh animal protein startup to become a unicorn. But Licious did. Sticking by the principle of providing quality meat to its customers and a seamless experience to go with it, the startup has managed to disrupt one of India’s most unorganised sectors. With plans to set up experiential stores offline and a ready-to-eat range based on plant protein, Licious seems unstoppable. Vivek Gupta, Co-Founder & CEO, Licious spills more beans about the start-up’s journey and future plans to Pallavi Chakravorty
Pallavi Chakravorty - October 31, 2021
Offline Commitments
Oreo’s new ad is a delightful combination of playfulness and poignancy
Shruti Venkatesh - March 02, 2020
E-tail gets Real
After strengthening their presence online, e-commerce players sniff out a lucrative market offline
Shruti Venkatesh - July 26, 2019
Ready to Roll
DMart, one of the most resilient offline retailers, is adapting quickly to survive an online onslaught. But bigger fish are closing in
Prathamesh Mulye - June 01, 2019
Turbulent Times For e-tailers
In its bid to level the playing field for offline retailers, the new e-eommerce policy has caused unrest among online giants
Shruti Venkatesh - January 14, 2019
Taking Offline Online
Paytm Mall aims to rival Amazon and Flipkart by offering competitive pricing and fast deliveries from offline stores in small cities
Shilpa Elizabeth Abraham - September 04, 2018
Warring For Kirana Territory
Given the high order frequency and under penetration, online grocery is the next battleground for both online and offline retailers
Kripa Mahalingam - August 02, 2018
The Fact Of The Mortar
All time high offline sales in the US are giving a hard time to the otherwise soaring e-tail market
June 19, 2018