When A Celebrity Shifts Gears
For actress Kriti Sanon, 2023 has been a year of accomplishments. She won her first National Film Award for best actress for Mimi. She also launched two new ventures—skincare brand Hyphen and production company Blue Butterfly Films—and has been pouring her heart and mind into both. In an interview with Outlook Business, Sanon talks about her growth as an actor, deep commitment to her companies and future plans
Outlook Business - December 01, 2023
Larger Than Life
S.S. Rajamouli has been a catalyst for change in the perception of south Indian films. His blockbusters like Baahubali and RRR are credited with revitalising the Indian film industry when it struggled to impress masses
Giridhar Jha - December 01, 2023
India Tunes at the Oscars
By bringing the much-coveted Oscar home, Naatu Naatu broke the decades-old jinx that has followed Indian films at the Academy Awards. Alongside, it has catapulted the country into the league of the Asian cinema that is challenging American and European dominance in the global market
Giridhar Jha - March 29, 2023
Can SRK Break The Southern Comfort?
2022 was a year of hits for south Indian films and misses for Bollywood. Will the latter learn from its debacle or will it again bank on star power for deliverance?
Kamalika Ghosh - January 30, 2023
Moviemaker Or Messiah?
Manish Mundra is known for producing critically acclaimed films such as Masaan and Newton but not many know how he went all out to support people during the pandemic
Giridhar Jha - November 28, 2021
Happy days will be here again, assures Perfetti Van Melle in its latest ad
Alpenliebe is once again spreading smiles through its heartwarming ad
Shailaja Mohapatra - August 21, 2020
Friendly reminder
Tata Steel’s new digital film ‘The Washout’ reminds us that regularly washing hands comes with another big responsibility
Shailaja Mohapatra - May 22, 2020
Coconut Cure
iD Fresh Food’s quirky films highlight the innovativeness of its new products in style
Shruti Venkatesh - February 25, 2020
Bang for the buck
Tata Capital showcases its trustworthiness through a series of three hilarious ad films
Shruti Venkatesh - November 21, 2019
‘Second’ Thought
Tik Tok asks users to curb negativity and reflect before posting online through a series of relatable ad films
Shruti Venkatesh - September 03, 2019