New-age start-ups are cleaning up the laundry market

These start-ups are washing out the inefficiencies in the laundry market, with tech and smart practices

Who truly enjoys serenading the washing machine? It’s exhausting and time consuming, and so whenever we can, we parcel it off to the neighbourhood laundry with a prayer for that new white shirt. Often, heaven has better things to do than whisper caution over the washerman’s shoulder and so our laundry returns, shrunk, stretched, and maybe a day late with a smear or two.