Youth inc. | Outlook Business
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Youth Inc.

Making it click
Digital marketing will play a huge role in the future success of brands

Kripa Mahalingam

Design, wear, flaunt

What enables Inkfruit to plug itself as India's largest co-created merchandising brand?

Shabana Hussain | JAN 04 , 2014

Making it click

Digital marketing will play a huge role in the future success of brands

Kripa Mahalingam | JUL 07 , 2012

Party time!

There's a growing business that feeds on the eat-drink- make-merry philosophy of today’s youth

Patanjali Pahwa | JUL 07 , 2012

Prada, pavement and everything in between

When it comes to clothes for the young, retail chains and small street shops hold their own ground

Arundhati Ramanathan | JUL 07 , 2012

Watch them groove

Young viewers and listeners are such a massive audience that they are shaping the way entertainment is served up

Krishna Gopalan | JUL 07 , 2012

Oh, the vanity!

The young care more about their looks than ever before. And these hotspots’ cash registers bear testimony

Taneesha Kulshrestha | JUL 07 , 2012

Get inked!

There's no better way to show off your coolness than with a tattoo

Ajita Shashidhar | JUL 07 , 2012

Coming of age

The youth economy is burgeoning. Marketers are scrambling to keep pace with this confounding yet rewarding segment

Krishna Gopalan, Veena Venugopal | JUL 07 , 2012

Time to show off

Two- and four-wheelers are not only used by the youth to get from point A to B, but also to make a style statement

Patanjali Pahwa | JUL 07 , 2012

Denim dreams

Generations of youngsters have loved their Levi’s. No other brand has come close to achieving that cult status

Taneesha Kulshrestha | JUL 07 , 2012

Let the music play on

Young Indians still want their MTV, not just on television screens

Ajita Shashidhar | JUL 07 , 2012

Scent of a man

Axe Deodorants has held sway over the youth by sticking to basic instincts

Ajita Shashidhar | JUL 07 , 2012

A shade more trendy

Sportsmen endorse its design and tech but Oakley’s appeal among the youth is all about being fashionable

Sudipto Dey | JUL 07 , 2012

The eyes have it

Bright colours and packaging, and celebrity endorsements make L’Oréal’s brands a hit with young women

Rashmi K Pratap | JUL 07 , 2012

Meet the must-haves

Three experts offer insights on changing aspirations among the youth and the imperative to sell to them

Team Outlook Business | JUL 07 , 2012

Game on

Why the boys can’t get enough of it — we’re talking of Sony PlayStation, naturally (What did you think?)

Krishna Gopalan | JUL 07 , 2012

The inside story

Young men swear by its design and comfort factor — and here we thought Jockey’s appeal lay in the red waistbands

Team Outlook Business | JUL 07 , 2012

The zinger thing

After a politically choppy launch in the mid-1990s, KFC is back with a sizzle

Veena Venugopal | JUL 07 , 2012

CEO at 27...WTF?

Exactly. Rajiv Mehta recounts his highs and lows of taking over as the Puma chief

Krishna Gopalan | JUL 07 , 2012

The new work ethic

As youngsters embark on their professional lives, many companies are adapting to match their unique needs

Kripa Mahalingam | JUL 07 , 2012

Straight from the hinterland

Young voices from rural India say education is a luxury and the internet — what's that?

Himanshu Kakkar, Soumik Kar | JUL 07 , 2012

Vantage point

A special issue dedicated to the youth economy

N Mahalakshmi | JUL 07 , 2012

100 million market

India's young are driving the country's consumption. Learn how companies are wooing them

Patanjali Pahwa | JUL 07 , 2012