Readers are fickle creatures. Ask the publishers. They will tell you how a book that was all the rage yesterday has become as uninteresting as dust today. Therefore, publishers have to manage a promising business on a rickety supply chain. They are never sure what will be rejected, what will be read and what will be returned. Therefore, Repro comes as a godsend. 

Repro India has created a print-on-demand solution where it prints a book after the customer has bought it, hence disrupting the decades-old existing supply chain. Its solution fulfills the demand through various channels — by aggregating, digitising, listing titles on online storefronts, producing on demand, delivering anywhere in the world. Repro has done this through tie-ups with the world’s largest e-retailers — including Amazon, Flipkart, Paytm, Infibeam, Rediff and Snapdeal.

Currently, India is the sixth-largest book market in the world and, with the total number of internet users in India expected to grow rapidly, the number of people expected to buy books online is increasing every day. Today, around 100,000 books are sold per day through online marketplaces. 

Books have emerged as an instrumental category for e-commerce business, accounting for 15% of the overall e-commerce trade, just trailing behind electroni