My Best Pick 2020

Amit Khurana is willing to bet his shirt on an innerwear company

Page Industries will continue to comfort its investors through brand loyalty and strong distribution 

Published a year ago on Apr 09, 2020 5 minutes Read
Faisal Magray

It fits like a song. The international brand that is known for comfort wear came to India in the mid ’90s and has since remained the first choice of innerwear for the aspirational youth. Sure, many came and went. The likes of VIP and Hanes have been a few competitors, but Jockey’s brand loyalty has only increased over time. With strong faith in its brand value, we believe Page Industries makes for a good bet, since it has had the exclusive rights to the brand in India since its entry in the market. In fact, the company has been reporting almost 35% CAGR growth over the past two decades. While its net sales grew at 19.4% CAGR from FY14-19, PAT grew at 20.7% CAGR (See: Breathing freely).

The promise of comfort 
One cannot really miss the Jockey logo on a storefront in all its black and white glory. Distributed in more than 63,000 outlets across 2,800 cities in the country, the brand enjoys a monopoly in the premium innerwear segment. To stay with the times, this century-old brand also sells via most e-commerce platforms. Despite rising competition from brands such as Dollar, Lux, Van Heusen and Rupa, the management is confident of sustaining volume growth. 


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