Think Beyond, Stay Ahead

"I wanted to be the leader in every business. If not, I would exit"

How media baron Subhash Chandra built his empire by identifying latent demand for entertainment alternatives

Soumik Kar

October 2, 1992 is etched in my memory—that is the day we laid the foundation of the business we are now known for. Hum ne puchwaya tha panditji se, mahurat nikalwane ke liye (We had asked the priest to find an auspicious time). It was 7 pm, Hong Kong time. Three of us—myself along with two of my friends and financiers at the time, Mohan Tolani and Ranjan Isaac—went to Li Ka-shing’s broadcast centre with our tapes, on which we had already drawn the swastik. Obviously, there was no one around. We drew a rangoli, performed an aarti and handed over the tapes for relay. As soon as the broadcast started, I called up Mumbai where the folks at home had been told to keep the television on.