Good Businesses 2013

Touch and feel

Biosense has created a non-invasive, instant test for anaemia that safeguards maternal health

Photographs by Soumik Kar

At some point or the other, exasperated doctors across the world have used toys, balloons and lollipops to lure little kids into getting their shots, injections that can protect them from dreaded communicable diseases and detect preventable ones. But what happens when instead of colicky children, pregnant women at risk of developing anaemia resist a simple, syringe-based blood test that can save their lives?