New Delhi-based gaming and e-sports platform Rooter has signed an exclusive long-term deal with streamer Lokesh Raj Singh, popularly known as Lokesh Gamer. As a part of this deal, the YouTube star will live stream all of his gameplays including his popular Free Fire matchups exclusively on the Rooter platform.
Through this association, Rooter aims to strengthen its presence in India’s gaming space. In recent times, the company has signed deals with popular streamers including Jonathan, Shreeman, Neo, Rox and others. It currently claims to have more than 400 million users right now and aims to become the largest library of curated streaming content for Indian esports and gaming enthusiasts.
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Speaking on the subject, Dipesh Agarwal, co-founder and COO of Rooter, said, “We have been strengthening our tech capabilities and product features, which have attracted many popular streamers and tons of fans. Bringing top creators like Lokesh on board is another step towards our long-term goal of becoming the de facto live streaming and engagement platform for Indian gamers and gaming enthusiasts.”
Talking about his association with the gaming company, Lokesh Gamer said, "Rooter has built a strong presence in the Indian live game streaming space in the last few years. With several interesting product features lke the capability of directly streaming from the app, personalized user feeds and monetization models, they’ve created great opportunities for content creators to grow and fans to enjoy engaging content on the platform. I am excited to partner with Rooter and look forward to interacting with their strong gaming community and delivering entertaining live streams.”
Founded by Piyush Kumar and Dipesh Agarwal in 2016, Rooter raised $25 million in a series A funding round led by investors including Lightbox, March Gaming, and Duane Park Ventures. In an attempt to popularise the platform, it roped in Indian cricketer Yuzvendra Chahal
