RING, a consumer-first digital payment app, from the founders of Kissht, has partnered with Cashfree Payments to enable RING's customers across India to use their credit limit to pay at over 10,000 online merchants and is expected to benefit seven million people across the country.
According to a statement, these new services are designed to enhance the customer journey by strengthening RING’s online presence and giving customers a hassle-free check-out experience by leveraging Cashfree Payments’ ‘Payment Gateway’ offering. The company claims that the potential transaction volume is significant, with an average ticket size of around Rs 1,000 per transaction.
The partnership is set to bring significant benefits to customers, merchants, and both companies involved.
"We are thrilled to partner with Cashfree Payments as we realize our vision to democratize credit for consumers across India”, said Karan Mehta, Co-Founder and CTO of RING.
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“Our aspirational customer base at RING is increasingly making purchases online and we wanted to provide them with a seamless way to pay using credit through RING. Our partnership with Cashfree Payments enables us to have more merchants onboard and continue to offer a frictionless customer experience. We are confident that this partnership will help us increase our transaction volumes,” he added.
Reeju Datta, Co-Founder, of Cashfree Payments, said “At Cashfree Payments, we are committed to empowering our merchants with seamless payment experiences that are both scalable and affordable. And with our new collaboration with RING, we aim to take this mission to the next level. Our goal is to enable customers to pay for their purchases in the most flexible and convenient manner possible, without any unnecessary hassles or roadblocks. By working closely with RING, we hope to drive greater financial inclusion across India and deliver even more value to end customers.”
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