BrightCHAMPS Goes Phygital, Launches Hubs To Offer Hybrid STEM Accredited Classes

Updated on: 20 February 2023 6:52 pm

The%20food%20tech%20start-up%20is%20currently%20present%20in%20cities%20like%20Coimbatore%2C%20Madurai%2C%20Trichy%2C%20Hosur%2C%20Chidambaram%2C%20Thanjavur%2C%20Salem%2C%20Vellore%2C%20and%20Kumbakonam

Cookr Raises $1 Million In Pre-Seed Round Photo: The food tech start-up is currently present in cities like Coimbatore, Madurai, Trichy, Hosur, Chidambaram, Thanjavur, Salem, Vellore, and Kumbakonam

Bengaluru-based BrightCHAMPS has launched its phygital (physical+digital) model for life-skills learning called BrightCHAMPS Next-Gen Hub. The company is planning to launch more hubs in the major cities in India and other countries like Indonesia and United Arab Emirates (UAE) in the coming time.

The life skills learning center is said to offer hybrid STEM-accredited classes based on a curriculum reviewed by an independent Global Curriculum Advisory Board with experts from Roblox, Kyron Learning, GEMS Education and Nous Group.

The courses are in crucial subjects such as coding, robotics, financial literacy and communications — things that are often overlooked in traditional schooling systems but are necessary in a digital world without borders. The first Hub opened its doors this week in Ho Chi Minh City in Vietnam, while the second is slated to follow soon, in May 2023, also in Vietnam.

Follow our WhatsApp channel

Speaking at the launch, BrightCHAMPS founder and CEO (chief executive officer), Ravi Bhushan said, “Our number one priority has always been to help our students to achieve the best possible learning outcomes across all four next-gen skills. Our research with over 5,000 parents and students across India, the US, the UK, UAE, Australia and South East Asia showed us a strong preference for a blended approach that combines the best of both worlds - the convenience of online tools and social learning in group sessions at offline Hubs.”

“We have also learned that parents look towards global companies like BrightCHAMPS to simplify their lives by being the one-stop destination for all life skills learning for their kids. So we’re definitely looking to establish more BrightCHAMPS Next-Gen Hubs in the coming year,” he added.

Elaborating on this, Aditya Gupta, the global head of the BrightCHAMPS Next-Gen Hub project, said, “The BrightCHAMPS Next-Gen Hub is our attempt to upskill kids and help them become global citizens. Through blended courses that cover entrepreneurship, finance, tech, coding, communications, robotics and AI, children will be encouraged to explore their interests and experiment with different disciplines to help them feel more confident when they step into the real world and pick their professional fields.”