WhizCo, an influencer marketing and creator management agency, has collaborated with India’s food tech decacorn Swiggy. The collaboration eyes to drive sales and increase restaurant visibility through in-app influencer activations.
In addition to this, the campaign eyes to enhance the sales of partner restaurants in targeted cities through creator-generated content, while also promoting Swiggy's new feature that showcases short food review videos to drive more sales.
As part of the campaign, WhizCo will rope in more than 200 content creators every month and help to create visually appealing and vividly descriptive content of the dishes at different restaurants on the Swiggy app.
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By leveraging the creativity and authenticity of local food enthusiasts and influencers, the campaign will also provide users with an experience of exploring the diverse culinary offerings available for delivery.
“The foremost challenge for our team was scouting nano and micro-influencers close to the partner restaurants and then ensuring that they could produce high-quality video content. Then, the team also worked on the post-production editing process of the videos produced by the creators and then crafted eye-catching food captions for the videos as well, which differentiated Swiggy's offerings in the users' minds. So we were there right from the very beginning to the end” said Aastha Goel, Co-Founder and Chief Operating Officer at WhizCo.
Talking about the collaboration, Prerna Goel, Co-Founder and Chief Marketing Officer at WhizCo, said, "The collaboration with Swiggy has been such a wonderful experience for us. Our team went above and beyond to ensure the success of the campaign”. "We are proud to have helped small-scale food creators expand their influencing careers and contributed to the increased footfall on the app and in partner restaurants. I’m glad that we were able to create a significant impact while also nurturing the growth of small food creators”, she added.
