Mamaearth, the popular personal care brand from the house of Honasa Consumer, celebrated the seventh anniversary of its inception, marking the fastest-growing toxin-free personal care brand.
Mamaearth is a purpose-driven brand, crafted on the principles of Honesty, nature, and safety, that aims to solve the personal care concerns of Indians by providing safe, natural, toxin-free products, the company said in its release.
Sharing her happiness on the 7th anniversary, Ghazal Alagh, co-founder and chief innovation officer of Honasa Consumer Ltd. said, “As I reflect over the years gone by, I am filled with joy and gratitude to our consumers, team, and partners who have made every year better than the passing year. We promise to stay committed to our values and will strive harder to deliver on your evolving demands. We sincerely hope the bond with grows stronger in the coming years, and we will create a better world for us and our future generations.”
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As I share this today, I am filled with gratitude, delight, and humility. Seeing this day after 7 years of its inception has made me speechless.
According to the November 10, 2023, Jefferies Equity report, Mamaearth has surpassed many legacy brands to reach the coveted Top 15… pic.twitter.com/wRLhIxqK7Z
Over the past seven years, the brand has grown from strength to strength, reinforcing its position in the market and building love amongst consumers. Honasa Consumer became the country's largest digital-first beauty and personal care (BPC) company in terms of revenue from operations in FY23.
Mamaearth is the flagship brand of this company and has become the fastest-growing brand in the country. Following Mamaearth, the company has added five more new brands to its portfolio. It was the most searched brand on Google between January 2020 and June 2023.
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Founded by husband-wife duo Ghazal Alagh and Varun Alagh, the Honasa recently issued its IPO in the market. In a short span of time, Mamaearth has created a product portfolio of 200+ products packed with goodness inside and has reached over 5 million customers in 500 Indian cities servicing over 18000 pin codes.
