Curefoods, a food and beverage and cloud kitchen platform in India has made a strategic investment in Millet Express, a brand focussing on promoting healthy millet-based food products to users.
The investment enables Millet Express to become a part of Curefoods' diverse food offerings while aligning with Curefoods’ vision of providing nutritious and delicious food options to its customers for a healthy India.
Millet Express will utilise the latest round of investment in expanding its business across geographies. It eyes to reach a wider section of the audience to meet the growing demand for millet-based products.
With this strategic investment, Curefoods also plans to expand the Millet Express
offerings to both its online and offline fronts and introducing a wide range of millet-based products that cater to the evolving tastes and preferences of consumers.
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This collaboration between Curefoods and Millet Express allows both brands to capitalize on their respective strengths, creating a mutually beneficial partnership.
Addressing the development, Gokul Kandhi, Chief Operating Officer of Curefoods said, "The United Nations General Assembly has declared 2023 as the International Year of Millets (IYM2023) and this sector is expected to gain significant traction and support that will further enhance the growth potential of Millet Express. The brand also shares our vision of providing healthy and wholesome food choices, and we are excited to support their growth and contribute to their success. This partnership is based on shared values and a common mission to serve honest food that Indian customers love.”
