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A host of start-ups have set Up shop in regional languages — for a Bharat that’s much bigger than India

Aditya Birla Sun Life Mutual Fund highlights the benefits of SIP by drawing a parallel with life’s ups and downs

The CEO of Dentsu Webchutney and a hoarder of books, is a sucker for geopolitical documentaries and Guatemalan rum

IPL’s new campaign celebrates the level-playing field it provides for young aspirants and seasoned cricketers alike

WhatsApp rolls out its first campaign to combat rumour-mongers

With its new digital campaign, Flipkart urges parents to break the shackles of gender stereotypes and drive change

Parle G’s latest campaign is a hat-tip to its popularity that cuts across generations

Honda Cars India's Honda Jazz gets the 'purr' of approval in this campaign

How Parle Products has ditched its mass brand image by scaling up its premium offerings

Uber India assures its drivers of support at all times

The chairman and CEO of Dentsu Aegis Network South Asia is known for his clever maneouvres on the chessboard

JK Tyre wants you to resign the chalta hai attitude when you replace your bike tyres 

In its new campaign, Parle Products goes whacky to stay relevant

HarperCollins releases a TVC to mark its 25th year in India

Airtel establishes an open channel of communication with users, all the way to its towers and transmission

Maruti Suzuki reminds you to stick to the rules in this new road safety campaign

Growing Internet penetration and smartphone adoption is driving marketers towards digital advertising

Nandini & Agnello Dias on finding time for travel despite their tough media jobs

Dentsu India's Rohit Ohri on how he adds some drama to his life  

Why media companies are celebrating the election

Ad firms are aggressively acquiring smaller agencies. Can they manage the integration?

Market loosens as the company increases focus on its foods business

Sandeep Goyal reviews Brands As Engines for Profit

 Tips from Rohit Ohri of Dentsu India to spur creativity