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Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

While investing, the bottling tycoon likes to bet on the people behind the venture than the business itself

Yum Brands is investing big time in KFC and Taco Bell to become the no.1 restaurant company in India by 2020

Market loosens as the company increases focus on its foods business

After a politically choppy launch in the mid-1990s, KFC is back with a sizzle