The Silver Lining
In his 50s, Dinesh Mohan switched gears to enter the glamour scene, showing the world that it is never too late
Kamalika Ghosh - September 28, 2022
Machine Doctor
Switchon helps factories optimise performance by proactively detecting technical woes
Debangana Ghosh - August 02, 2018
Trendspotter
A mix of consolidation and diversification is proving to be a good growth formula for Minda Industries
Himanshu Kakkar - July 25, 2018
No Second Thoughts
PayPal India wants you to switch to its service for safe and easy payments
July 18, 2018
Blade Runner
How Samson Motorworks' three-wheeled beauty is giving wings to personal transportation
October 31, 2017
"Engines of 'influence' work exactly the way power flows when you flip a switch"
Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights
N Mahalakshmi - August 21, 2017
Mahesh Savani
This diamond merchant switched from gems to real estate just in time
November 19, 2015
How BSE's SME platform turned into a switching money enterprise
The blatant rigging on the BSE’s SME platform makes it unsafe for unwary investors
N Mahalakshmi - July 08, 2015
Log off, check in
McDonald's India's latest TVC urges you to switch from online to offline
Sonia Mariam Thomas - June 15, 2015
Fixing Sylvania
Havells has managed to turn around Sylvania, but ensuring a bright future for its biggest buyout remains a challenge
Sudipto Dey - August 18, 2015