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Companies should meet customer needs, not demolish rivals

How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry

FCB Ulka's Ambi Parameswaran reviews Anisha Motwani's Storm the Norm

This report studies the significance and the numerous factors that influence strategic decision making

Tobias Carlisle reveals his deep value investing magic formula 

Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country

Rajesh Saluja, CEO and MD, ASK Wealth Advisors, on what to keep in mind when investing in a PE fund

With acquisition of GSK Consumer Healthcare, HUL becomes the largest foods company in India. But will the expensive bet pay off?

For the chairman and managing director of Sunteck Realty, making aggressive bets on bluechips and having a long-term view on equities has been a very rewarding investment strategy

With a focus on innovation and diversified product strategy, Pegasus Toy-Kraft is spreading cheer despite tough market conditions  

Camlin Fine Sciences’ strategy of scaling new geographical and product frontiers is set to pay off after bleeding it for two years

IndiGo dominates the Indian skies, but its tried-and-tested strategy may not work internationally

How OnePlus succeeded with an unconventional marketing strategy

AI is fast becoming mainstream with companies now using it to enhance their marketing strategy

Whether you're picking an apartment or a secretary, Brian Christian and Tom Griffiths wants you make use of algorithms to tackle everyday problems

Eddie Yoon on how to transform the insights of your most passionate consumers into a sustainable growth strategy

Kishore Biyani’s revamped retail strategy is centered around fashion and grocery. But will the retail czar get it right this time around?

Chairman Uday Shankar talks about Star India's strategy after its IPL win

Anant Maheshwari, president, Microsoft India on how to ensure fairness in an organisation

Sanjay Jalona, CEO, L&T Infotech on five things a new CEO must focus on

Karachi Bakery’s rich legacy, new product mix and sound expansion strategy have given it an edge in the bakery business

Netflix CEO Reed Hastings speaks to Outlook Business on his India strategy – Part 1  

Relaxo has bridged the valuation gap with Bata through a smart strategy

JSW Energy’s acquisition strategy has put the company in a position of strength as demand hints at a recovery in the power sector

Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

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