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Companies should meet customer needs, not demolish rivals

How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry

FCB Ulka's Ambi Parameswaran reviews Anisha Motwani's Storm the Norm

This report studies the significance and the numerous factors that influence strategic decision making

Tobias Carlisle reveals his deep value investing magic formula 

Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country

Rajesh Saluja, CEO and MD, ASK Wealth Advisors, on what to keep in mind when investing in a PE fund

Rishad Premji, chief strategy officer, Wipro on five ways to foster a culture of innovation

FMCG companies are stepping outside their brick-and-mortar stores and trying a new strategy of retailing online-first

As competition in the telecom sector intensifies, Bharti Airtel’s pricing strategy makes it a lucrative buy for the long haul

Spotify’s new campaign uses local references to communicate its global expertise

Noel Tata’s astute business sense and a unique retail strategy have enabled Trent to achieve robust growth, despite fluctuating demand

With acquisition of GSK Consumer Healthcare, HUL becomes the largest foods company in India. But will the expensive bet pay off?

For the chairman and managing director of Sunteck Realty, making aggressive bets on bluechips and having a long-term view on equities has been a very rewarding investment strategy

With a focus on innovation and diversified product strategy, Pegasus Toy-Kraft is spreading cheer despite tough market conditions  

Camlin Fine Sciences’ strategy of scaling new geographical and product frontiers is set to pay off after bleeding it for two years

IndiGo dominates the Indian skies, but its tried-and-tested strategy may not work internationally

How OnePlus succeeded with an unconventional marketing strategy

AI is fast becoming mainstream with companies now using it to enhance their marketing strategy

Whether you're picking an apartment or a secretary, Brian Christian and Tom Griffiths wants you make use of algorithms to tackle everyday problems

Eddie Yoon on how to transform the insights of your most passionate consumers into a sustainable growth strategy

Kishore Biyani’s revamped retail strategy is centered around fashion and grocery. But will the retail czar get it right this time around?

Chairman Uday Shankar talks about Star India's strategy after its IPL win

Anant Maheshwari, president, Microsoft India on how to ensure fairness in an organisation

Sanjay Jalona, CEO, L&T Infotech on five things a new CEO must focus on